Brand Enthusiasm Experts

Information

People focused on building passionate communities of brand enthusiasts, started by brand enthusiasm advocates at Doe-Anderson, a Louisville-based agency.

Members: 19
Created By: Jason Falls
Latest Activity: May 8

Brand Enthusiasm Has A Home

One large component of word-of-mouth marketing in today's world is community building. This is a group for those interested in sharing ideas, case studies and best practices for building communities, off-line and on-, to empower and engage consumers to produce brand enthusiasts.

Started by members from Doe Anderson a firm that has developed an expertise in building brand enthusiasts. While several of this groups members have direct connections to Doe, it's not just for us. It is an avenue for open discussion on developing these communities.

Join in and let us know what you're doing to build brand enthusiasm.

Discussion Forum

Is It Ownership or Connection
8 Replies

The thought crossed my mind today that building brand enthusiasm starts with the consumer having an emotional connection to the brand. I've seen this connection bridged in two ways and wonder what ... Continue

Started by Jason Falls. Last reply by Zane Safrit May 8.

Case Studies In Brand Enthusiasm
1 Reply

I'm reading "Brand Hijack" by Alex Wipperferth right now and am interested in the case studies of brand enthusiasm. There are ones that are intricately designed (Red Bull) and ones that aren't (Pab... Continue

Tagged: studies, enthusiasm, brand, case

Started by Jason Falls. Last reply by Geno Church Mar 31.