Society for Word of Mouth

Brand Enthusiasm Experts Discussions (2)

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Jason Falls Is It Ownership or Connection

The thought crossed my mind today that building brand enthusiasm starts with the consumer having an emotional connection to the brand. I'...

Started by Jason Falls

 9 May 30
Reply by Mike Johnson

Jason Falls Case Studies In Brand Enthusiasm

I'm reading "Brand Hijack" by Alex Wipperferth right now and am interested in the case studies of brand enthusiasm. There are ones that a...

Started by Jason Falls

 1 Mar 31
Reply by Geno Church

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