SWOMies in New Zealand

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11 Comments

Comment by Tony Eyles on September 9, 2008 at 10:39pm

I don't have a dog but I do have an 18mth old boy. WOM is huge for new parents. If only we had commission on all the books we promoted.

Comment by Sarah Webster on September 4, 2008 at 4:26am

Hi Tony,
Yes, I have used it in the past. I need to start again, I think it has had a lot of upgrades since I last used it. I have posted a few runs around Wellington... its great for motivating me to get going.

Comment by Tony Eyles on September 4, 2008 at 4:14am

Hi Sarah - good luck with DogMog. Are you on MapMyRun also? great site for runners

Comment by Sarah Webster on September 3, 2008 at 9:01pm

Hey all,
I am Sarah and will soon be launching a website for New Zealand pet owners to review and rate the services, products and parks/walks/beaches they use.
Found the SWOM blog initially and recently joined up here. Pet owners use WOM a lot to make purchasing decisions for their pets and I hope to help businesses who list with DogMog understand and embrace WOM, and show how it can help their businesses grow.

I have found SWOM to be a great resource, I have just started running again and have found the podcasts great for making the km's fly! Look forward to learning and sharing with you guys.
Sarah

Comment by Tony Eyles on June 17, 2008 at 9:16pm

5 members and we are equal with Australia but ahead of Canada, Finland and Germany...

Comment by Tony Eyles on June 17, 2008 at 9:13pm

Hi Annabel (and Armand) - great to have you onboard. And love what you are doing with voeveo too by the way. All the best with it - I'll pass on the word!

Comment by Annabel Youens on June 14, 2008 at 5:49pm

Hello!

I'm Annabel and I run: www.voeveo.com It's kinda like the etsy of mobile content. Members can join as sellers, create a profile and upload original mobile content - while buyers can join, browse and get great stuff for their phones.

We're small but growing (yeah!) and because I don't have a huge marketing budget to compete against the giants WoM is incredibly important to my work.

Looking forward to some great discussions on the site :)
Annabel

Comment by Tony Eyles on June 7, 2008 at 6:25am

Hey Cymen, welcome to SWOM. Social networking is traditional word of mouth on steroids. The same principles apply though - people being people. Some are disingenuous, some are extroverted, but i find most are reasonable. The trick is being authentic, active and additional - always be adding something. Good luck with rankers!

Comment by Cymen Crick on May 28, 2008 at 4:03am

Hi Tony and Marshall,
Myself and my business partner have recently started up a word of mouth travel website called www.rankers.co.nz.

Having run a sea kayaking business for 12 years or so years, I have a reasonable understanding of tourism and traditional word of mouth. However, shock horror this is the first social networking site I have joined. Yes a Social Network Virgin. This all feels a bit wierd.

I am certainly learning alot with this new venture and finding the power of WOM within new technologies to be a real eye opener. Both fascinating and daunting at the same time. Also providing amazing opportunities (even if I aren't 100% sure what they are right now).

Comment by Tony Eyles on May 18, 2008 at 7:09pm

Hi Marshall - Awesome to have anothe member! sorry I didn't see your comment here for a week!

SWOM is a specialised community of interest rather than a general social networking platform (like FB). SWOMIES tend to be people in sales and marketing or web strategy intrigued with the increasing power of word of mouth - fuelled by web 2.0.

The way to get value from it for your enterprise is in advice, tips etc rather than as a network for leads. Its too niche and not why people are here.

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