SWOMies in the Restaurant Business

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For those who are dedicated to improving the lives of independent restaurant owners and operators through creative and powerful WOM strategies.

Website: http://www.RestaurantCoachingSolutions.com
Members: 14
Created By: Jeffrey Summers
Latest Activity: Apr 21

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Discussion Forum

The Math On Discounting
2 Replies

A reader asked me how much you need to sell to make up for insane (my word!) discounting? If your regular gross profit is say 30% and you… …give a discount of 5% you have to increase sales by 14%... Continue

Tagged: discounts, marketing

Started by Jeffrey Summers. Last reply by Jeffrey Summers Apr 14.

WOM For Independent Restaurateurs
12 Replies

What WOM strategies can help independents during the economic downturn?

Tagged: restaurants, independents

Started by Jeffrey Summers. Last reply by Scott Ray Apr 2.

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Comment by Jack Shipley on April 21, 2008 at 2:22pm: Off Topic:

Anyone have any experience with:
1. Management contracts (my company manages their shop)
2. Licensing.
3. Franchising

We've been approached by an investor on the above issues for cafe in another location.

Any help to web sites, consultants and (even) lawyers would be appreciated.

Thanks,

Jack