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Society for Word of Mouth

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Metrics

This page will contain links to various kinds of metrics to help measure success in our business. Social Media Metrics - Debbie Weil has a very comprehensive list of ways to start measuring socia... Read More »

Case studies

16 short case studies of customer evangelism compiled in an ebook called "Testify: How Remarkable Organizations are Creating Customer Evangelists" LINK Read More »

Citizen Marketers Videos on YouTube

Here are compilations of videos made by citizens about people, products, and companies they love. Or hate. Read More »

Books

Here's a list of recommended reading for anyone interested in learning more about customer evangelism and word of mouth. Anatomy of Buzz by Emanuel Rosen Citizen Marketers by Ben McConnell, Jacki... Read More »

Research

Get the latest word of mouth research from various sources around the world. Read More »

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