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Definitely, Warren. Technology is really allowing women to tailor their shopping experience to their preferences, and they feel more in control than ever. It's a challenge for today's businesses to... Continue
Added a reply 21 hours ago
Thanks for your comment, Keri. That was exactly the goal for Holly and I: to not only provide the "theory" behind the importance of marketing to women, but some "nuts and bolts" ideas and concrete ... Continue
Added a reply 1 day ago
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I just wanted to share with you that got to the website of "The soccer mom myth" through Mark G's blog. I downloaded the sample chapters and will read them asap. What a great thing to give the potential readers a little preview of the book!
All the best!
-Ulla
it seems all the best people are here.
This could be a great party.
Mark G
Slow me. Where on the page to I accept your invite?
Also, did you read the wickedly well-written article by Hari Kunzru ("Raj, Bohemian) in current issue (pg. 109, March 10) of the New Yorker on "paid for" word of mouth?
- Kare
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