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Wine and WOM

Started this discussion May 2

Searching for 1,000 true fans

Added a reply Apr 21

Searching for 1,000 true fans

Added a post Apr 21

 

Latest Activity

Gaetan Giannini's profile changed May 6
Gaetan Giannini started a discussion called Wine and WOM May 2
Gaetan Giannini left a comment for Zita Gustin Apr 30
Gaetan Giannini replied to the discussion Searching for 1,000 true fans Apr 21
Gaetan Giannini replied to the discussion Searching for 1,000 true fans Apr 21
Gaetan Giannini commented on the video The new marekting text and community Apr 9
Dr. William J. Ward left a comment for Gaetan Giannini Apr 4

Profile

My company/organization:
Cedar Crest College
Title on my business card:
Assistant Professor, Department Chair
But really, my title should be:
"Out of Control" Marketing Zealot
I blog at:
http://gaetang.weebly.com/blog.html
I'm an evangelist for:
Out of Control Marketing, teaching, NY Jets, NY Mets and good wine
I'm currently reading:
Citizen Marketer and Finite & Infinite Games
Follow me on Twitter at:
http://twitter.com/gaetang
I heard about SWOM from:
Ben

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Comment Wall (6 comments)

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At 5:45am on April 4th, 2008, Dr. William J. Ward said…
Hello and Welcome.
At 5:14pm on March 20th, 2008, Warren Whitlock said…
Yes, productive is fun... I like it when you can't tell the difference between work and play.
At 1:14pm on March 17th, 2008, Corinne Weisgerber said…
Hi Gaetan. I see you're from Allentown, PA. My husband and I used to live in Happy Valley - beautiful area!
What class do you teach?
At 5:44pm on March 9th, 2008, Gaetan Giannini said…
Happy to be here. By the way, I was one of the reviewers for the new edition of Armstrong & Kotler's Marketing, An introduction from Prentice Hall. I just got my copy and I see that you and Jackie are featured in the first Marketing at Work case. Nice piece. I am hoping to work you in to my text. We'll talk.
At 5:34pm on March 9th, 2008, Ben McConnell said…
Great to see you here, Gaetan! My hope is that SWOM can be a supplemental asset for educators both in theory and in practice.
At 5:22pm on March 9th, 2008, Gaetan Giannini said…
Ok. You're asking what's "Out of Control Marketing?" It is marketing that you, the marketer, lose contol over once you hand your message to the media or other connectors. That's PR, WoM, viral, co-creation, etc. I am a marketing geek and proud.
 
 

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