Ulla Jones's Page

It's my third day as SWOM's Community Manager thanks for the warm welcome everybody! I couldn't be happier, the community is expanding thanks to WoM! We now have over 900 members. It's great to see that many of our new members list one of their fellow swomies as the source of information about the SWOM. This is exactly how it's supposed to go the WoM enthusiasts keep the other WoM aficionados informed! Thanks, Ulla Jones The SWOM's Community Manager

I'm currently absorbed in reading this great book called Here Comes Everybody - The power of organizing without organizations by Clay Shirky. I love it how he tells that he aimed to write the book so that his mother would understand it. But don't be alarmed, it is not patronizing and too repetitive, the book just flows well and has great examples of how individuals can make a difference thanks to social media. As I can't find a way to download a podcast to SWOM website yet, here's the link to th… Continue

I just got back from my neighborhood bookstore here in Toronto where I purchased Ben and Jackie's book Citizen Marketers. For weeks now I have been agonizing over starting my masters thesis in consumer economics. I just hadn't found the spark to start the process. But now, holding this book in my hand and having found the SWOM group I feel much more confident. There are people who have been thinking along the same lines as I have. The consumer-generated-media is happening now, it is even more th… Continue